After graduating from Queen’s University, she started her career as an art historian, working as a researcher and junior curator at the Art Institute of Chicago, The Musée d’Orsay in Paris, The Smithsonian Institute’s National Portrait Gallery, and her hometown hangout, The Art Gallery of Hamilton. A stint co-writing artist biopics for HBO convinced her to leave the insular gallery world for journalism, and a more robust form for storytelling with broader audience engagement.
During legacy media’s heyday, Alison wrote for or was an editor at publications including The Globe & Mail, Toronto Life, Elle Canada, Chatelaine, This, Applied Arts, and Canadian Geographic. But not long after the 2008 economic and advertising collapse, she took her storytelling skills as a writer and graphic recorder and redirected the towards the corporate world. Today she provides fresh perspective and competitive advantage to brands and organizations looking to clarify their reason for being, and shows them how to develop a content marketing strategy that addresses the questions and concerns their target market is revealing in Google searches.
When she is not writing, consulting or drawing, Alison is an instructor in Digital Communications Strategy and Social Media at the University of Toronto’s School of Continuing Studies and the principal of Pen Jar Productions, a print-to-order design studio.